PRIVACY POLICY
We value the trust you place in us and recognize the importance of secure transactions and information privacy.
This Privacy Policy describes how Flipkart Internet Private Limited and its affiliates (collectively “Flipkart,
we, our, us”) collect, use, share or otherwise process your personal information through Flipkart website
www.flipkart.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).
While you can browse sections of the Platform without the need of sharing any information with us, however,
please note we do not offer any product or service under this Platform outside India.. By visiting this
Platform, providing your information or availing out product/service, you expressly agree to be bound by the
terms and conditions of this Privacy Policy, the Terms of Use and the applicable service/product terms and
conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to
data protection and privacy. If you do not agree please do not use or access our Platform.
Collection of Your Information
When you use our Platform, we collect and store your information which is provided by you from time to time. In
general, you can browse the Platform without telling us who you are or revealing any personal information about
yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate
which fields are required and which fields are optional. You always have the option to not provide information
by choosing not to use a particular service, product or feature on the Platform.
We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page
flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your
hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We
offer certain features that are only available through the use of a "cookie". We also use cookies to allow you
to enter your password less frequently during a session. Cookies can also help us provide information that is
targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from
your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser
permits, although in that case you may not be able to use certain features on the Platform and you may be
required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies"
or other similar devices on certain pages of the Platform that are placed by third parties. We do not control
the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for
marketing and analytical purposes. Google Analytics help us understand how our customers use the site. You can
read more about how Google uses your personal information here:
https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout. You can also control the use of cookies at the individual browser
level, but if you choose to disable cookies, it may limit your use of certain features or functions on the
services.
Sharing of personal information
We may share personal information internally within Flipkart group companies, affiliates, related companies and
with other third parties, including Credit Bureaus, for purposes of providing products and services offered by
them, such as, personal loans, the deferred payment options, Flipkart PayLater offered by Flipkart Advanz
Private Limited through its lending partners. These entities and affiliates may share such information with
their affiliates, business partners and other third parties for the purpose of conducting the required checks,
namely for the purpose of credit underwriting, providing you their products and services and may market to you
as a result of such sharing unless you explicitly opt-out.
We may disclose your personal information to third parties, such as sellers, business partners. This disclosure
may be required for us to provide you access to our products and services; for fulfillment of your orders; for
enhancing your experience; for providing feedback on products; to collect payments from you; to comply with our
legal obligations; to conduct market research or surveys; to enforce our Terms of Use; to facilitate our
marketing and advertising activities; to analyze data; for customer service assistance; to prevent, detect,
mitigate, and investigate fraudulent or illegal activities related to our product and services. We may disclose
personal information if required to do so by law or in the good faith belief that such disclosure is reasonably
necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to
law enforcement agencies, third party rights owners, or others in the good faith belief that such disclosure is
reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement,
posting or other content violates the rights of a third party; or protect the rights, property or personal
safety of our users or the general public.
We and our affiliates will share / sell some or all of your personal information with another business entity
should we (or our assets) plan to merge with, or be acquired by that business entity, or reorganization,
amalgamation, restructuring of business. Should such a transaction occur that another business entity (or the
new combined entity) will be required to follow this Privacy Policy with respect to your personal information.
Links to Other Sites
Our Platform may provide links to other websites or applications that may collect personal information about
you. We are not responsible for the privacy practices or the content of those linked websites.
Security Precautions
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you
access your account information, we offer the use of a secure server. Once your information is in our
possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using
the Platform, the users accept the inherent security implications of data transmission over the internet and the
World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain
certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login
and password records for their account.
Choice/Opt-Out
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related)
communications after setting up an account with us. If you do not wish to receive promotional communications
from us, then please login into the Notification Preference page of Platform
[https://www.flipkart.com/communication-preferences/email] to unsubscribe/opt-out.
Advertisements on Platform
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use
information (not including your name, address, email address, or telephone number) about your visits to this and
other websites in order to provide personalized advertisements about goods and services of interest to you. You
have an option to opt out from tracking of personalized advertising using the “Opt out of Ads Personalization”
settings using your device’s settings application. Flipkart will have no access to your GAID once you select
this feature.
Data Retention
We retain your personal information in accordance with applicable laws, for a period no longer than is required
for the purpose for which it was collected or as required under any applicable law. However, we may retain data
related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Flipkart to
exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate
purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
Your Rights
We take every reasonable step to ensure that your personal information that we process is accurate and, where
necessary, kept up to date, and any of your personal information that we process that you inform us is
inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access,
correct, and update your personal information directly through the functionalities provided on the Platform. You
may delete certain non-mandatory information by logging into our website and visiting Profile and Settings
sections. You can also write to us at the contact information provided below to assist you with these requests.
You have an option to withdraw your consent that you have already provided by writing to us at the contact
information provided below. Please mention “for withdrawal of consent” in the subject line of your
communication. We will verify such requests before acting upon your request. Please note, however, that
withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy,
related Terms of Use and applicable laws. In the event you withdraw consent given to us under this Privacy
Policy, such withdrawal may hamper your access to the Platform or restrict provision of our services to you for
which we consider that information to be necessary.
Your Consent
By visiting our Platform or by providing your information, you consent to the collection, use, storage,
disclosure and otherwise processing of your information (including sensitive personal information) on the
Platform in accordance with this Privacy Policy. If you disclose to us any personal information relating to
other people, you represent that you have the authority to do so and to permit us to use the information in
accordance with this Privacy Policy.
You, while providing your personal information over the Platform or any partner platforms or establishments,
consent to us (including our other corporate entities, affiliates, lending partners, technology partners,
marketing channels, business partners and other third parties like Credit Bureaus ) to contact you through SMS,
instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.
Changes to this Privacy Policy
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes
to our information practices. We will alert you to significant changes by posting the date our policy got last
updated, placing a notice on our Platform, or by sending you an email when we are required to do so by
applicable law.
Last Updated: 28th June 2023
